Fashion Blog

Posts Tagged ‘designer handbags’

Things have gotten so bad that companies that get the short end of the stick in the fake business have been appealing to Google to stop giving out registered keywords for sale to unauthorized people. And the courts in Europe are set to rule on whether what Google does is even legal. The entire modern business model the world has of using the Internet as an advertising vehicle could go down the tubes if things were allowed to run this way. It’s not like American fashion houses have let this go lightly either. There have been lawsuits, and Google has paid money to settle out of court. So there is no clear legal precedent that anyone has been able to see yet. Google feels it does take a reasonable level of care with its whole keyword reservation system on AdWords. It doesn’t allow any unauthorized advertiser to use registered trademarks on the content on a fake website. And when it finds a website selling fake designer bags or other fake merchandise, if the real company complains, Google will stop listing that website. They thought this was enough.

With the urban rich adopting the attitude, “have money – will spend,” premium luxury brands are making a beeline for the high-end segment. Ladies are increasingly investing in fashion accessories, particularly designer handbags like these handbags from Elliott Lucca.

With an increase in disposable income, the potential is enormous. The biggest draw, though, is what the industry terms the image factor. Brand image has different connotations for different people. For young, it’s being “in”; for the upper middle-class segment, it’s creating pockets of wealth in their lives; and for the affluent, it’s an assertion of their class.

“When we establish a physical presence in any country, our target is long-term success, and not immediate returns; but we usually develop a strong customer base within a short time,” comments Prasanna Bhaskar, Retail Manager, Louis Vuitton. “About 300 Suhali Goat Leather Handbags priced at $2,893.96 were dispatched to a burgeoning market like India, but it turned out to be a gross underestimate of the demand; the entire collection sold out within two months.” Bhaskar attributes this to the desire to associate with a well-known, high-end brand.

Another hot seller is a Marc Jacobs Quilted Venetia handbag in vintage-inspired quilted leather. Priced at $1,200.00, the leather is complemented by brass hardware and luxe-suede interiors. The young at heart are snapping up Marc Jacobs Quilted Denim Large Hobo Banana priced at $875.00. Everything about this Italian hobo, from the chunky brass straps to the slant zip pockets, makes it irresistible; the quilted denim is teamed with topstitched leather and signature hardware. Prada Lock Tote is in demand, too, and is characterized by antique leather trim, front flap, signature lock closure, and magnetic-snap front pockets. Also check out handbags by Isabella Fiore.