Fashion Blog

Posts Tagged ‘fake merchandise’

Things have gotten so bad that companies that get the short end of the stick in the fake business have been appealing to Google to stop giving out registered keywords for sale to unauthorized people. And the courts in Europe are set to rule on whether what Google does is even legal. The entire modern business model the world has of using the Internet as an advertising vehicle could go down the tubes if things were allowed to run this way. It’s not like American fashion houses have let this go lightly either. There have been lawsuits, and Google has paid money to settle out of court. So there is no clear legal precedent that anyone has been able to see yet. Google feels it does take a reasonable level of care with its whole keyword reservation system on AdWords. It doesn’t allow any unauthorized advertiser to use registered trademarks on the content on a fake website. And when it finds a website selling fake designer bags or other fake merchandise, if the real company complains, Google will stop listing that website. They thought this was enough.